Chanda bell

founder, ceo and chief creative of the lumistella company, home to the iconic brand, The elf on the shelf.

Chanda Bell is in a league of her own. I mean, how do you go from

chief storyteller

for Santa Claus?

Sherry Deutschmann, Founder & CEO of BrainTrust

Sherry Deutschmann,
Founder & CEO of BrainTrust

to

schoolteacher

Santa's

chief storyteller

Chanda is a twelve-time (and counting!) bestselling author celebrated by USA Today, The Wall Street Journal, and Publishers Weekly. Her stories are among the Top 5 bestselling children’s books in the past 25 years – even surpassing popular titles by Dr. Seuss*!